Email message SAMPLES for your United Way campaign
Email (SAMPLE #1) for Pre-Campaign
Send to: All employees
When to send: Between two weeks and two days before the campaign starts.
Subject line: What matters…
Email copy: United Way is dedicated to addressing the needs and seeking solutions for our community. Because of the compassion of donors, the United Way of Central Alabama impacts our community in a variety of ways. Not only does it provide funding for 80 partners in our five county area, but works in collaboration with local government, neighborhood association and the faith community to:
- Help children succeed
- Make our communities safer
- Promote self-sufficiency
- Strengthen families
- Improve people's health
- Help in times of emergency and disaster
These are just a few examples of how your gift to United Way of Central Alabama can make an impact on lives in our community. We are thrilled to offer this opportunity to the COMPANYNAMEemployees and we hope you will participate in this year’s United Way campaign. Your generous gift to United Way supports community programs that help individuals, families and neighborhoods thrive.
Thank you in advance for your support.
Signed by CEO or Campaign Coordinator
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Email (SAMPLE #2) Campaign Kickoff
Send to : All employees
Date: day of kickoff/campaign meeting
Subject line: What matters...
Email copy: United Way is the driving force behind hundreds of initiatives past and present that provide solutions to Central Alabama ’s most critical needs. Our goal is to focus on what matters, and what matters is supporting programs in our community that get results and improve lives.
COMPANYNAME is excited to participate in this ongoing effort to change lives in our community. United Way maximizes donations by combining them with thousands of other contributions and investing in programs that will have the greatest impact. Approximately 91 cents of every dollar given goes directly back into community programs. Your contributions to United Way of Central Alabama are invested in our six impact areas:
- Help children succeed
- Make our communities safer
- Promote self-sufficiency
- Strengthen families
- Improve people's health
- Help in times of emergency and disaster
Once funded, volunteers closely monitor the programs in order to ensure the money is invested wisely and the programs get the best results. COMPANYNAME is proud to support the community and our United Way campaign is just one way we can impact lives – and in the end, that’s what matters.
Thank you in advance for your support.
Signed by CEO or Campaign Coordinator
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Email (SAMPLE #3) General Publicity e-mail
Send to : employees
When to send: four to seven days after employees have been given access to the site.
Subject line: Your contribution can impact lives.
Email copy: United Way funds a network of programs and initiatives which help children succeed, make our communities safer, promote self-sufficiency, strengthen families, improve people's health and help in times of emergency and disaster.
Your gift to United Way helps support all this activity and improve lives in our community. Trained volunteers closely monitor each program that receives funding from United Way in order to ensure your gift is invested wisely and achieving results. Nonprofit organizations and other partner agencies are required to submit reports on a quarterly basis to demonstrate how effective their programs are and if they are achieving results and changing lives. This allows United Way to be good stewards of your donation. United Way of Central Alabama will continue to be a positive force in our community; committed to getting results and improving lives. And in the end – that’s what matters!
Thank you in advance for your support.
Signed by CEO or Campaign Coordinator
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Email (Sample #4) Campaign Almost Complete
Send to: non-respondents
When to send: a day or two before your campaign ends.
Subject line: You matter!
Email copy: The COMPANYNAME United Way campaign will be ending on DATE. This is your last chance to participate in the campaign. When giving to United Way , you can help ensure that children succeed, communities are safer, self-sufficiency is promoted, families are strengthened, people's health is improved and help is provided in times of emergency and disaster.
United Way will continue to focus on what matters, and what matters is impacting lives and getting results. Thank you for your time and attention. Please let CAMPAIGN COORDINATOR NAME know if you have any questions about your gift.
Thank you in advance for your support.
Signed by CEO or Campaign Coordinator
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Email (SAMPLE #5) Post Campaign Thank You Message
Send to: all employees
When to send: after close of campaign (no more than one week after the closing)
Subject line: Thank you!
Email copy: Thank you for your recent pledge! Your generosity helped our company raise $TotalDonation for United Way .
United Way of Central Alabama will continue to be a positive force in our community; committed to getting results and improving lives. And in the end - that's what matters!
Thank you in advance for your support.
Signed by CEO or Campaign Coordinator
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Email (Sample # 6) Leadership Level Thank You’s
Send to: leadership givers
When to send: after close of campaign (no more than one week after the closing)
Subject line: Thank you for your leadership and generosity.
Email copy: Thank you for your leadership gift in the COMPANYNAME United Way campaign. Your generosity helped our company raise $TotalDonation for United Way .
United Way offers an opportunity for donors to unite under one umbrella in order to affect change and improve lives. In addition, the organization brings together volunteers, health and human service agencies, government officials and other leaders in the community to assess and respond to the immediate needs of Nashville . Additionally, volunteers lend their expertise to the process of fundraising, distribution of funds to specific programs, shaping organizational policy and much more. United Way is the only organization that has the capacity to bring together such a diverse group of people committed to impacting lives and getting results in our community.
Thank you in advance for your support.
Signed by CEO or Campaign Coordinator
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