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SIX STEPS TO A SUCCESSFUL CAMPAIGN
Step 1
Create
A Winning Team
Educate yourself and your team about United Way and the impact it
has on our community. Find out important steps to recruit and train
team members, how to hold your first team meeting, how to secure
support from your CEO and what his/her role will be in your campaign.
Step 2
Develop
A Plan For Success
A step-by-step guide to setting clear campaign goals and developing
an action plan. Learn how to use last year's campaign numbers to
determine your goals for this year by using our worksheet to analyze
giving. Incorporate a leadership campaign in your plans to set the
pace and reach your goal.
Step
3
Promote,
Publicize & Let the Fun Begin
Organize and promote fun events that motivate employees and increase
morale. Learn about agency speakers and tours. Get ideas on how
to publicize your campaign in a variety of ways.
Step 4
Put
Your Plan into Action
See the benefit of all your hard work when you carry out all of
the plans. Learn how to ask employees to give, share a story, and
provide all of the activities or resources needed for your employees
to make a pledge.
Step 5
Report
Your Results
Tabulating your results accurately and promptly is important for
both the community and your employees.
Step 6
Say
Thank You!
Help United Way say thank you and keep your donors informed year-round.
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