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SIX
STEPS TO A SUCCESSFUL CAMPAIGN - Step 3
Step 3: Publicize & Promote
It is important that employees know the campaign is coming so they
are prepared to make a financial contribution and feel good about
giving. So, you have got to start publicizing and promoting United
Way! You should aim to start your publicity efforts about 2 weeks
before your first meeting.
Here are some
possible ideas for you to incorporate in your campaign:
How
to publicize
- Photos and
Logos- Download photos and logos and use them in your newsletters,
Intranet, website, memos, e-mails, and paycheck stuffers.
- Posters-
Consider putting up posters around the Company that reflect your
company's theme, artwork, and the agencies United Way supports.
- Company Newsletter,
Magazine, Email, and Intranet- Promote, promote, promote! Use
our sample kick-off memo in the Tools and Resources section to
promote your campaign. at kick-off to Be sure to include United
Way updates and success stories in employee newsletters, magazines,
emails or intranet sites.
- Send out
a teaser to employees giving them a hint of your theme, activity/event
for your campaign (located in the Tools and Resources section).
- Announcements-You
may have an intercom or music playing in your office. At a certain
time of day, announce upcoming details, teasers, UW skits or facts
over your intercom system to all employees.
Themes
You will want
to make the campaign lively and fun by developing a campaign theme
and event. (Feel free to use UWCA theme or incorporate your own
ideas). You will want to use colorful graphics and action words
to motivate employees to participate in your campaign. Remember,
be creative with these ideas or your own:
- Time period
themes [70's (disco) 80's, etc.]
- Movie themes
(current or dated): Mission Impossible, StarTrek, Finding Nemo,
etc.
- Current fads
or trends, television (American Idol, etc.)
- Sports, team-related,
i.e. "Step Up to the Plate"
- Music, i.e.
"Ain't No Mountain High Enough"
- Holiday,
i.e. "Wrap it Up for United Way"
- Miscellaneous:
Building a Better Community, Giving is an Art, People Helping
People, Helping Hands, Paint a Brighter Future
Events
and Activities
You want your
employees to LEARN about United Way and all the wonderful attributes
of this organization, but you also want employees to have fun at
the same time. Agency tours and guest speakers are the best way
for them to LEARN and see the impact United Way has on the community.
Invite a United Way Representative to come to your workplace to
give a presentation, share an uplifting story of an employee (or
a friend, neighbor or family member of an employee) who has benefited
from United Way agency services, or have one of your own employees
share his/her own United Way story. Schedule a tour so your employees
can see and share the impact of United Way. You can use the Agency
Forms found in the Tools and Resources section to line this up ahead
of time for your campaign.
Don't forget the FUN!
The following
are activities you can add to your schedule to keep your campaign
upbeat and fun:
- Auction
- Paint Party
- Casual Day
- Day of Caring
- Ice Cream
Social
- Vacation
Day Sale/Raffle
- Company/United
Way Scavenger Hunt
- Costume Contest
- Talent Show
- Company picnic,
social, softball, staff meeting
Start
some friendly competition
Establish incentives
within individual departments or within the entire company. The
mantra at times has been, "Give them prizes… they will
come! Feed them….they will come!"
- The boss'
parking space or another one next to the building
- Half-day
Fridays
- Gift certificates
or prizes for attending a rally or filling out a pledge form and
turning it in promptly
- Department
pizza parties or ice cream socials
- Barbeque
party at the CEO's house or a fun, outdoor location
- Raffle dinner
with the CEO or another top executive
- Flea markets
or book fairs with employee-donated items
- Silent auction
on items donated by company or vendors (most companies will donate,
you just have to ask!)
- Anything
involving food - breakfasts, hot dog lunch, bake sales, chili
cook-offs, dessert receptions, "Taste of" festival,
Lunch & Learns
- Scavenger
hunts
- Two-hour
lunch breaks
Materials
- 2005 Sales/Service
America Catalog - This is a good resource for ordering campaign
incentives and additional promotional items with the United Way
Brand already imprinted for your campaign.
- Banners,
Kiosks and Display Boards- These promotional items can be used
at your special events (kick-off and finale events, lobby displays,
etc.).
- United Way
Materials-Brochures, videos, posters, pledge cards…all campaign
ready! Order these through your UW Campaign Representative.
UW Campaign
Representative? This will be your Loaned Executive or staff representative
already mentioned in Step One. Your Loaned Executive will come to
you prepared to share ideas and United Way facts, assist you in
scheduling a speaker, and help you implement your campaign.
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