Page 9 - United Way 2020 Brochure

Responding to the

COVID Environment

Shifted, pivoted and responded. That’s what we did in 2020. Just as the rest of the world had to change due to the
COVID-19 pandemic, so did United Way of Central Alabama’s operations. And the stakes were especially high
since our work is focused on providing and supporting health and human services throughout Central Alabama.

United Way’s operations changed dramatically in a matter of weeks:
• Information Technology Department implemented a plan to enable employees to work from home.
• Meal delivery shifted from daily, hot meals to shelf-stable and frozen meals while converting delivery routes and
volunteer schedules.
• Resource Development had staff cross-trained to assist with spikes in 2-1-1 calls for help.
• United Way Area Agency on Aging of Jefferson County adapted services for seniors who could no longer go to
senior centers.

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In addition to the changes above, United Way’s fundraising efforts shifted to virtual. Loaned Executives could train
remotely and were vital in supporting virtual campaigns. Our eServices Department supported increased demand for
eCampaigns from companies that had to reach their employees remotely.

Many volunteer opportunities and the annual Visiting Allocation Teams (VAT) process was adjusted to meet needs while
remaining safe. The VAT process moved to a virtual environment with team meetings and agency presentations. This al-
lowed for timely funding decisions to be made as agencies prepared for 2021. In addition, those looking for ways to help
during the pandemic could do so by signing up through United Way’s InVOLve website. Whether writing “thinking about
you” cards for Meals on Wheels clients, or building some 675 activity kits for the homebound or seniors in long-term care
facilities, individuals were offered a variety of ways to volunteer in difficult times.

75% 34 456

of United Way staff had Loaned Executives Visiting Allocation Teams
virtual capabilities by were recruited and 23 members were recruited,
March 31st and 100% new companies joined as the process moved to
by April 30th our e-pledge platform a virtual environment