Page 7 - Annual Report 2021 corr proof 2-15
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A Strategic Vision For Direct






            Community Impact








            Since 1923, United Way of Central Alabama (UWCA) has served Central
            Alabama faithfully to meet the immediate and long-term needs of residents.
            While continuing to move from a COVID response phase to helping with the
            recovery of those affected most during these unprecedented times, we are
            looking forward to a future that builds communities by identifying and
            strategically targeting services to meet their individual needs.

            UWCA has gone through a strategic planning process led by Committee
            Chair Chip Bivins of the University of Alabama System to extend access
            to our programs and services within underserved communities. This is a
            long-term strategy with three primary goals:












                      Goal #1                                          Goal #2                                              Goal #3

                 DEFINE MEASURABLE                      INCREASE ACCESS TO PROGRAMS AND                        INCREASE AWARENESS TO FOSTER
                  BENCHMARKS FOR                           SERVICES TO COMMUNITIES THAT                         AND SUSTAIN PARTNERSHIPS FOR
            UNDERSERVED COMMUNITIES                             NEED THEM THE MOST                                    LONG-TERM SUPPORT





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