United Way of Central Alabama, Inc. – Helping people and the Central Alabama community since 1923.

Corporate Leadership

Achieving Financial Stability Changes Everything

Every day, United Way of Central Alabama (UWCA) fights for the health, education and financial stability of every person in Blount, Jefferson, Shelby, St. Clair and Walker counties. While it’s easy to understand the importance of people’s health and education in the broad context of […]

Your Personal Brand Doesn’t Have to Be All About You

There was a time, not so long ago, when the term “brand” applied almost exclusively to consumer products, such as Tide, Folger’s or Chevrolet. The brand was basically a name that distinguished one item in a particular category from another. Over time, consumers developed brand […]