Campaign Toolkit
The Power of Us celebrates what happens when individuals come together to create lasting change across Central Alabama. Use the resources below to engage employees, tell powerful stories and inspire participation in your workplace campaign.
We’ve got the tools to help you make your United Way campaign stand out.
Not sure where to begin?
We’ve got you. Our Campaign Quick Setup Guide walks you through everything—from planning to celebration.
Running Your Campaign
View & Share Online
Click to view the digital flipbook.
Shareable Link
https://www.uwca.org/wp-content/uploads/UWCA_PowerOfUs_Brochure_web.pdf
Click to download the printable PDF.
PowerPoint Presentation
Download & Print
View & Share Online
Download & Print
Email marketing for your workplace campaign is simple with these email templates.
Just copy and paste the template into your email and add your customization.
See all email templates or choose the one you need from the list below:
Make giving simple, secure, and accessible for your employees with ePledge, our online platform for workplace campaigns.
Whether you’re coordinating a small team or a large, multi-site organization, ePledge helps streamline the process, boost participation and reduce administrative work.
Learn More About ePledge
ePledge Support Materials
Have questions? Contact [email protected].
Promotional Tools
United Way Brand Assets
Use these official United Way of Central Alabama logos in campaign materials, presentations, flyers and digital communications. For most uses, choose the full-color logo on a white or light background.
Which file should I use? Use PNG files for everyday documents, email, presentations and web graphics. Use SVG files for professional design, print production or resizing without losing quality.
United Way of Central Alabama Logo
The full logo is preferred for most campaign materials because it includes both the United Way mark and the Central Alabama name.
Full Color Logo — Preferred
Best for: Most digital and print materials on white or light backgrounds.
Full Color Logo with White Text
Best for: Blue, dark or photo backgrounds where the standard logo text is not readable.
White Logo — 1-Color
Best for: Dark or photographic backgrounds only. Do not use on white.
Black Logo — 1-Color
Best for: Black-and-white documents or single-color printing.
United Way Circle of Hope Mark
Use the Circle of Hope mark only when space is limited or when the full United Way of Central Alabama logo has already appeared nearby.
Full Color Circle of Hope — Preferred
Black Circle of Hope
White Circle of Hope
Download and share these campaign graphics to help spread awareness of your organization’s United Way campaign and demonstrate The Power of Us.
Click any image below to open a downloadable version. When posting, use #PowerOfUs and tag @UnitedWayofCentralAlabama.
Transparent Overlays
Power of Us logo — blue
Power of Us logo — white
Power of Us logo — black
UWCA primary color logo
Printable Campaign Thermometer
Keep your team motivated and make progress visible throughout your United Way campaign with a printable campaign thermometer.
Post the thermometer in a breakroom, common area or other high-traffic location, then update it regularly as your workplace moves closer to its fundraising goal. It’s a simple way to build excitement, celebrate progress and remind employees that every gift contributes to The Power of Us.
How to use it:
- Set your organization’s campaign goal.
- Print and display the thermometer.
- Fill it in as your campaign total grows.
- Celebrate milestones along the way.
Show your United Way spirit with this year’s official campaign T-shirt. Campaign shirts are a great way to build excitement, increase visibility and demonstrate your team’s commitment to our community.
Customize this year’s official United Way campaign T-shirt with your company’s logo and brand colors. Contact J Rag Printing & Design for pricing and ordering information.
Order Campaign T-Shirts
Miles Parsons
J Rag Printing & Design
Phone: 205.322.1998
Email: [email protected]
Website: jrag.com
Show your United Way spirit throughout the workday with a campaign-branded background. Download your favorite design to use as your computer wallpaper or as a background for virtual meetings.
Help participants understand the difficult choices many local families face when money is tight. The interactive Making Choices game challenges players to balance a limited monthly budget while covering essential needs. Share it during a campaign meeting or invite employees to play on their own to spark conversation about how United Way helps create pathways to financial stability.
Social Media Toolkit #PowerOfUs
Download and share these campaign graphics to help spread awareness of your organization’s United Way campaign and demonstrate The Power of Us.
Click any image below to open a downloadable version. When posting, use #PowerOfUs and tag @UnitedWayofCentralAlabama.
Transparent Overlays
Power of Us logo — blue
Power of Us logo — white
Power of Us logo — black
UWCA primary color logo
Show us what The Power of Us looks like in your workplace, volunteer team, family or community.
The Power of Us Polaroid overlay is an easy way to frame your campaign story and share it on social media. Upload a favorite photo, choose a branded hand-held Polaroid overlay, and post your finished image using #PowerOfUs so UWCA can celebrate and share it.
Campaign message:
Your story. Our community. The Power of Us.
How It Works
- Upload your photo.
Choose a high-quality image that shows people, service, teamwork, giving, volunteering or community connection. - Choose your Polaroid overlay.
Select one of the branded Power of Us Polaroid frame options from the downloadable gallery. Place the transparent PNG overlay on top of your photo, then resize or reposition the image so it fits cleanly inside the frame. - Download and share.
Export the finished post and share it on your social channels. Tag UWCA and use the campaign hashtags so your post can be celebrated and reshared.
Design tip: Use bright, people-centered photos with clear faces and open space. Avoid placing important faces or logos behind the hand, frame edge or bottom branding strip.
Power of Us Polaroid Overlay Gallery
A casual frame style that feels friendly, approachable and community-focused.
Best for: Workplace campaigns, team photos, casual volunteer moments.
A top-down hand placement that makes the image feel like it is being placed directly into the story.
Best for: Behind-the-scenes moments, thank-you posts, campaign milestones.
A simple hand-held option with a centered frame and clean presentation.
Best for: General campaign posts, community stories, partner spotlights.
A warm, natural hand-held frame with the Polaroid angled slightly for an authentic photo-booth feel.
Best for: Volunteer recognition, family stories, donor thank-you posts.
A youthful hand-held option with a smaller frame position that leaves plenty of room for the user photo.
Best for: Student groups, young professionals, staff posts.
Use these paired graphics to show how one person’s generosity becomes community-wide impact through United Way. Post the “Alone” graphic first, then follow with the matching “Together” graphic, or share both together as a carousel.
Tip: For the best engagement, pair these graphics with photos of your employees volunteering, giving or participating in your campaign.
Reading & Education
Alone, we can give a child a book. Together, we can raise a generation of achievers.
Neighborhood Revitalization
Alone, we can give a neighbor a hand. Together, we can transform entire neighborhoods.
Food & Basic Needs
Alone, we can give someone a meal. Together, we can nourish a community.
CAMPAIGN KICKOFF
No single person can meet every need in our community alone. But when we come together – each of us giving what we can and volunteering where we’re needed – we can dramatically change lives for the better.
That’s the idea behind this year’s United Way campaign: THE POWER OF US.
Join us as we work together to strengthen lives and communities throughout Central Alabama.
#PowerOfUs
CAMPAIGN PROGRESS
Every contribution joins thousands of others to create lasting impact across Central Alabama.
Together, we are helping families find stability, supporting children as they learn and grow, connecting neighbors to critical resources and strengthening our community for everyone.
That’s THE POWER OF US.
#PowerOfUs
VOLUNTEER SPOTLIGHT
Making a difference takes all of us.
Whether through giving, volunteering or advocating for our community, every act of service helps create meaningful change.
Thank you to everyone who is helping demonstrate THE POWER OF US.
#PowerOfUs
FINAL PUSH
There’s still time to be part of this year’s United Way campaign.
Together, we can make a powerful difference for families and individuals throughout Central Alabama.
Join us in demonstrating THE POWER OF US.
#PowerOfUs
THANK YOU
Thank you for supporting our United Way campaign and helping bring THE POWER OF US to life.
Together, we are creating stronger communities and brighter futures throughout Central Alabama.
#PowerOfUs
- Use campaign graphics to make posts more engaging.
- Include #PowerOfUs and when possible.
- Tag United Way of Central Alabama in your posts.
- Share employee volunteer activities and campaign events.
- Highlight why your organization supports United Way.
- Celebrate milestones, campaign goals and successes.
- Encourage employees to engage with and share campaign content.
- Focus on impact and community outcomes rather than fundraising totals alone.
Making the Ask
Pledge Form (English)
Education Pledge Form (English)
Formulario de Promesa de Donación (Español)
United Way Pledge Card (for Individual Donors)
United Way Corporate Pledge Card (for Corporate Giving)
When you recognize donors based on how they give and engage, you create stronger connections and inspire continued support.
Use the strategies below to connect with each segment of your donor base in a meaningful way.
First-Time Givers
Welcome new donors with personalized appreciation.
- Send a handwritten note or a quick thank-you email
- Highlight them (with permission) in internal newsletters
- Offer a small token of thanks or entry into an incentive drawing
💡 Tip: First-time giving is a big deal—make sure they feel seen!
Increased Givers
Celebrate donors who grew their gift this year.
- Acknowledge their increased support with a special thank-you.
- Feature them in campaign wrap-up communications.
- Use simple incentives to encourage continued growth.
💡 Tip: Recognition reinforces behavior—thank early and often!
Volunteers
Honor those who gave their time as well as (or instead of) their dollars.
- Send personalized notes of gratitude.
- Recognize volunteers during employee meetings or in company-wide emails.
- Consider a volunteer spotlight feature or certificate of appreciation.
💡 Tip: Volunteers are often your most passionate champions—celebrate them!
Retirees
UWCA’s Retiree Program provides your former employees a way to stay connected with your company and active in the community.
Include retirees in your campaign with special events and solicitation letters. Recruit a retiree to be an advocate on your campaign team. As seniors, they are one of the fastest-growing segments of our population and often have the greatest capacity and desire to give back to our community. It’s easy to get started.
💡 Tip: Retirees often have the time, heart and resources to give back.
Diamond Donors
Diamond Donors are individuals who have given to any United Way for 25 years or more. You can energize your campaign by incorporating Diamond Donors to share their giving testimony or implementing a thank you effort to show appreciation in your employee meetings. Ask individuals to self-identify as Diamond Donors and share those names with United Way.
🤝 Need Help With Donor Recognition?
United Way of Central Alabama offers custom support and resources for donor engagement. We’ll help you plan, personalize and deliver your thank-you strategy.
Saying Thank You
Use this customizable email template to thank employees, volunteers, and donors after your campaign concludes:
You can personalize the message to reflect your company’s voice, highlight campaign milestones, and recognize specific contributions. Pro tip: sending it from a senior leader adds even more impact.
💡 Tip: Keep it short, sincere, and specific. A little gratitude goes a long way.
Power of Us Thank You Card
Download our printable thank you card template, perfect for handwritten notes to donors, volunteers or partners.
About United Way of Central Alabama
Information & Resources
Help your team understand the mission behind the movement.
Our educational materials are designed to give your employees a clear, compelling overview of United Way of Central Alabama’s work. Whether you’re introducing new team members to our impact or reinforcing the “why” behind your campaign, these resources make it easy to inform and inspire.
Use these materials to spark conversations, answer questions, and build a deeper connection between your team and the community they are helping to support.
Changing Lives Brochure
Click to download a printable PDF.
Annual Report 2025
Click to view the annual report as a digital flipbook.
Click to download the annual report as a printable PDF.
UWCA serves a six-county coverage area, including Blount, Chilton, Jefferson, Shelby, St. Clair, and Walker Counties.
Learn more about our impact in each county we serve below:
Blount
How UWCA Supports Blount County
Chilton
How UWCA Supports Chilton County
Shelby
How UWCA Supports Shelby County
St. Clair
How UWCA Supports St. Clair County
Walker
How UWCA Supports Walker County
Women United
UWCA’s Women United members donate $1,000 or more annually to provide individuals and families with the tools they need for financial stability. By supporting education, health, and community well-being, Women United plays a crucial role in creating lasting change.
Click to learn more about Women United.
J. Mason Davis Leadership Society
UWCA’s J. Mason Davis Leadership Society brings together African American changemakers who champion diversity and opportunity and are striving to positively impact the community through a shared affinity for philanthropy, volunteerism and advocacy.
Click to learn more about the J. Mason Davis Leadership Society.
Young Philanthropists Society (YPS)
UWCA’s Young Philanthropists Society (YPS) is a group of young professionals who live and work in Central Alabama and are creating their legacy through United Way with an annual gift of $1,000 of more. If you are looking for a way to get involved in our community, consider joining YPS.
Click to learn more about UWCA’s Young Philanthropists Society.
Tocqueville Society
The United Way of Central Alabama’s Tocqueville Society recognizes local philanthropic leaders and volunteer champions who have devoted time, talent, and funds to create long-lasting change by tracking our community’s most serious issues. With an investment of $10,000 or more, members of the Tocqueville Society are leaders of philanthropy in our community.
Click to learn more about the Tocqueville Society.
Tocqueville Society Confirmation Card
Legacy Gifts
Legacy gifts support United Way of Central Alabama’s endowment. These gifts are in addition to a donor’s annual campaign contribution and provide long-term support to help United Way respond to the evolving needs of our community. Gifts may be outright, deferred or utilize a combination of gift vehicles to fulfill a donor’s philanthropic goals. Donors who make a gift of $1,000 or more are recognized as members of The Legacy Society and donors who make gifts of $250,000 are recognized as members of the Tocqueville Legacy Circle.
Gifts to United Way of Central Alabama’s endowment build upon your generosity to support our community both now and in the future.
Community Initiatives & Programs
United Way’s 211 Information and Referral Line is an easy-to-remember telephone number that connects callers with community services by searching services across more than 800 organizations to meet a wide variety of needs. Best of all, it’s free and confidential.
United Way’s 2-1-1 Call Center operates 24/7, connecting callers to a vast range of health and human services in Alabama. Our Call Center answered 27,561 inquiries last year and is part of a statewide network.
2025 Impact:
- 63,627 calls & texts for help answered
- 222 households provided with financial assistance
- 92,908 referrals provided
Click to download a printable PDF.
From providing hot meals to helping
people maximize Medicare benefits,
United Way’s Area Agency on Aging is here
to help seniors in Jefferson County and
those with disabilities. We’re a centralized
source for practical and innovative solutions
to aging-related matters with the goal of
making life easier and more informed and
extending people’s independence.
Services include:
- SHIP
- SenioRX
- Ombudsman
- Alabama Cares
- Older Relative Caregiver Program
- Nutrition Counseling
- Homemaker & Personal Care
- Senior Medicare Patrol
2025 Impact:
- 33,807 instances of people receiving services
- 427,299 meals served to seniors
- 72,353 hours of respite care & in-home support provided
- 1,200 hours of free legal services provided
- $4,244,712 saved on prescription drugs
Click to view.
Meals on Wheels helps homebound seniors and adults with disabilities remain healthy, safe and independent in their own homes.
Through daily meal delivery and wellness checks, United Way’s Meals on Wheels program provides more than nutrition—it offers connection, peace of mind, and support to some of our community’s most vulnerable neighbors. For many clients, the volunteer delivering a meal may be the only person they see that day.
Meals on Wheels helps combat hunger, isolation, and health risks while allowing seniors to age with dignity in the place they most want to be: home.
2025 Impact:
- 249,961 meals and safety checks provided
- 1,368 homebound seniors served
- 687 kitchen and delivery volunteers engaged
Donor support helps ensure that seniors throughout Jefferson County continue receiving nutritious meals, regular wellness checks and the caring human connection that makes independent living possible.
Help Me Grow connects parents to a regional network of health and developmental resources to screen for, and address, developmental delays in children from infancy to eight years old.
Through high-quality early intervention, children are better able to start school healthy and ready to learn.
When families have concerns about a child’s development, navigating available services can be overwhelming. Help Me Grow Alabama serves as a trusted entry point, connecting parents and caregivers to the resources and support their children need to thrive.
Early childhood development lays the foundation for lifelong learning, health, and success. Help Me Grow Alabama serves as a free, confidential resource for parents and caregivers, helping them understand their child’s development and navigate the services available to support their growth and well-being.
Through developmental screenings, personalized care coordination, and ongoing follow-up, Help Me Grow Alabama connects families to trusted healthcare, educational, and community resources that can make a lasting difference in a child’s life.
2025 Impact:
- 516 families served
- 616 children served
- 33 developmental screenings conducted
Success By 6 facilitates best practices for early learning in pre-K classrooms throughout Central Alabama.
Our School Readiness Specialists assess and evaluate children and work side-by-side with teachers, providing assistance and developmental training throughout the school year.
United Way’s Success By 6 program gave 2,391 pre-K children access to quality early learning for improved school readiness last year while also promoting health and physical activity.
2025 Impact:
- 1,126 children participated
- 71 classrooms served
- 104 teachers and assistants trained
- 8,694 children’s books distributed
United Way’s Financial Stability Services are designed to help individuals and families achieve financial independence and long-term stability.
We offer financial coaching, instructive workshops, case management and free tax preparation for qualified clients.
2025 Impact:
- 100 parents of 197 children provided case management to prevent homelessness
- 576 attendees at 27 Financial & Homebuyer Workshops
- 184 housing counseling sessions
- 1,925 free tax returns prepared
- $1,930,735 in tax refunds generated
United Way connects people to free tax preparation offerings and helps filers get the tax credits for which they are eligible.
2025 Impacts:
- 1,925 tax returns prepared
- $1,930,735 in tax refunds
- $478,750 estimated preparation fees saved
- 45 volunteers engaged
Priority Veteran assists qualified
military veterans and their families
who are experiencing homelessness or
are at immediate risk of losing their
homes. Case management focuses on
first meeting basic needs, then jobsearch
assistance, benefit enrollment,
financial coaching and more, all in
order to secure stable housing.
The program is focused on serving U.S. military veterans and their families who are homeless or at immediate risk of becoming homeless. We serve the entire state of Alabama, apart from Baldwin and Mobile counties, as well as the Florida panhandle.
Priority Veteran provides veterans with intensive one-on-one assistance to locate stable, permanent housing and links them to resources that help them gain the knowledge and skills necessary to remain financially stable.
2025 Impacts:
- 986 total veterans served
- 97% permanently housed veterans still housed one year later
- 39 veterans provided additional help to meet needs beyond program scope
- 238 veterans supported by recurring rental subsidies
Corporate Volunteer Opportunities
Engage your employees, strengthen your team and make a meaningful difference across Central Alabama. Choose the option that best fits your company’s volunteer goals.
Plan a Corporate Volunteer Experience
Let Hands On connect your company with a hands-on service opportunity tailored to your team’s interests, size and availability.
Manage Volunteering Through My Way
Learn how your company can use My Way | Volunteer to discover opportunities, engage employees and track participation.
Organize a Kit or Supply Drive
Choose a ready-to-go kit or mini-drive that employees can complete together at your workplace or another convenient location.
Loaned Executive Portal
2026 Loaned Executives can access their forms through the Loaned Executive Portal.