We’ve got the tools to help you make your United Way campaign stand out.
Looking for materials to help you run a successful campaign or promote United Way? You’re in the right place! Download easy-to-use materials to help run a United Way campaign at your workplace.
Not sure where to begin?
We’ve got you. Our Campaign Quick Setup Guide walks you through everything—from planning to celebration.
Show Me the GuideRunning Your Campaign
- Coordinator Toolkit
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Brochure
View & Share Online
UWCA 2024 Campaign Brochure Digital Flipbook
(Click to view.)Sharable Link: https://www.uwca.org/ebrochure/
Download & Print
UWCA 2025 “Why We Unite” Campaign Brochure
Click to download a printable PDF.Present
UWCA 2024 Campaign Brochure Power Point Presentation
(Click to download a Power Point presentation.) -
Email Templates
Email marketing for your workplace campaign is simple with these email templates.
Just copy and paste the template into your email and add your customization.
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ePledge
Make giving simple, secure, and accessible for your employees with ePledge, our online platform for workplace campaigns.
Whether you’re coordinating a small team or a large, multi-site organization, ePledge helps streamline the process, boost participation and reduce administrative work.
Learn More About ePledge
ePledge Support MaterialsHave questions? Contact [email protected].
Making the Ask
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Donor Pledge Forms
Pledge Form (English)
Click for an editable PDF form. Education Pledge Form (English)
Click for an editable PDF form. Formulario de Promesa de Donación (Español)
Click for an editable PDF form. If you need additional pledge forms not listed here, please contact your Relationship Manager.
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Pledge Cards
United Way Pledge Card (for Individual Donors)
Click for a printable PDF. United Way Corporate Pledge Card (for Corporate Giving)
Click for a printable PDF. - Major Giving/Matching Pledge Cards
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Special Donor Outreach
People like to be thanked, no matter the method. Find simple ways to say “thank
you” to those who participated in the campaign via e-mail, message boards,
and personal notes. Provide incentives for increased and first-time givers. Thank
employees who contributed to the campaign and who volunteered their time.
Recognize long-time donors, and involve retirees in annual solicitation and
invitations to campaign events.Engage your employees by planning events, solicitation, or recognition based on donor segments.
We have individualized strategies and staff support for various types of donors, including:
Retirees
UWCA’s Retiree Program provides your former employees a way to stay connected with your company and active in the community.
Include retirees in your campaign with special events and solicitation letters. Recruit a retiree to be an advocate on your campaign team. As seniors, they are one of the fastest-growing segments of our population and often have the greatest capacity and desire to give back to our community. It’s easy to get started!
Diamond Donors
Diamond Donors are individuals who have given to any United Way for 25 years or more. You can energize your campaign by incorporating Diamond Donors to share their giving testimony or implementing a thank you effort to show appreciation in your employee meetings. Ask individuals to self-identify as Diamond Donors and share those names with United Way.
Promotional Tools
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Campaign Videos
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United Way Logos & Branding
Click to download UWCA full color logo. 
Click to download UWCA logo in black. 
Click to download United Way Color Palette. -
Campaign Graphics
Click to download “Why We Unite” in black. 
Click to download “Why We Unite” in white. 
Click to download the UWCA Campaign Thermometer. -
Campaign Posters
Click for a printable PDF. 
Click for a printable PDF. 
Click for a printable PDF. 
Click for a printable PDF. 
Click for a printable PDF. 
Click for a printable PDF. 
Click for a printable PDF. 
Click for a printable PDF. 
Click for a printable PDF. -
Employee Interactive Content
Printable “Why We Unite” Cards
Encourage Personal Stories, Build Collective Spirit
Help your team connect personally to the campaign by using these printable “Why We Unite” cards. Employees can write their reason for uniting with United Way and display their cards at their desks, in breakrooms, or on a shared campaign board. These simple cards turn everyday spaces into reminders of the impact we can make when we come together.
Click to download a printable PDF.
Ways to Use Them:
- Hand them out at team meetings or campaign events
- Encourage employees to post their cards near their workspace
- Collect and display cards in a shared area
- Snap photos and submit them through the internal campaign form to be featured!
Fill your workplace with reasons WHY WE UNITE. The more personal, the more powerful.
Social Media Content #WhyWeUnite
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Facebook
Click an image below to access a downloadable version that you can share on Facebook.
Post with the hashtag #WhyWeUnite and tag @UnitedWayofCentralAlabama
Facebook Feed Posts (Portrait 1080 x 1350 & Landscape 1200 x 630)
Facebook Story/Reels Posts (1080 x 1920)
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Instagram
Click an image below to access a downloadable version that you can share on Instagram.
Post with the hashtag #WhyWeUnite and tag @unitedwayofcentralalInstagram Feed Posts (Portrait 1080 x 1350)
Instagram Feed Posts (Square 1080 x 1080)
Instagram Stories/Reels (1080 x 1920)
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X/Twitter
Click an image below to access a downloadable version that you can share on X (formerly Twitter).
Post with the hashtag #WhyWeUnite and tag
@UNITEDWAYAL.Twitter/X Posts (16:9 – 1200 x 675)
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LinkedIn
Click an image below to access a downloadable version that you can share on LinkedIn.
Post with the hashtag #WhyWeUniteLinkedIn Posts
LinkedIn Banners
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TikTok
Click an image below to access a downloadable version that you can share on TikTok.
Post with the hashtag #WhyWeUnite
Transparent Overlays
Click to download “Why We Unite” in black. Click to download “Why We Unite” in white. 
Tik Tok Photo Mode
About United Way of Central Alabama
- Educational Materials
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United Way County Information
UWCA serves a six-county coverage area, including Blount, Chilton, Jefferson, Shelby, St. Clair, and Walker Counties.
Learn more about our impact in each county we serve below:
Blount
Click for a printable PDF. How UWCA Supports Blount County
Chilton
Click for a printable PDF. How UWCA Supports Chilton County
Jefferson
How UWCA Supports Jefferson County
Shelby
Click for a printable PDF. How UWCA Supports Shelby County
St. Clair
Click for a printable PDF. How UWCA Supports St. Clair County
Walker
Click for a printable PDF. -
Donor Networks
Women United
UWCA’s Women United members donate $1,000 or more annually to provide individuals and families with the tools they need for financial stability. By supporting education, health, and community well-being, Women United plays a crucial role in creating lasting change.
Click to learn more about Women United.
J. Mason Davis Leadership Society
UWCA’s J. Mason Davis Leadership Society brings together African American changemakers who champion diversity and opportunity and are striving to positively impact the community through a shared affinity for philanthropy, volunteerism and advocacy.Click to learn more about the J. Mason Davis Leadership Society.
Young Philanthropists Society (YPS)
UWCA’s Young Philanthropists Society (YPS) is a group of young professionals who live and work in Central Alabama and are creating their legacy through United Way with an annual gift of $1,000 of more. If you are looking for a way to get involved in our community, consider joining YPS.
Click to learn more about UWCA’s Young Philanthropists Society.
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Donor Recognition Societies
Tocqueville Society
The United Way of Central Alabama’s Tocqueville Society recognizes local philanthropic leaders and volunteer champions who have devoted time, talent, and funds to create long-lasting change by tracking our community’s most serious issues. With an investment of $10,000 or more, members of the Tocqueville Society are leaders of philanthropy in our community.Click to learn more about the Tocqueville Society.
Tocqueville Society Confirmation Card
Legacy Gifts
Legacy gifts support United Way of Central Alabama’s endowment. These gifts are in addition to a donor’s annual campaign contribution and provide long-term support to help United Way respond to the evolving needs of our community. Gifts may be outright, deferred or utilize a combination of gift vehicles to fulfill a donor’s philanthropic goals. Donors who make a gift of $1,000 or more are recognized as members of The Legacy Society and donors who make gifts of $250,000 are recognized as members of the Tocqueville Legacy Circle.
Gifts to United Way of Central Alabama’s endowment build upon your generosity to support our community both now and in the future.
About United Way Community Initiatives
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Meals on Wheels
Meals on Wheels is a diverse community of clients, volunteers, donors and staff brought together by the need and desire to ensure the well-being of homebound seniors and disabled persons.We are united in that cause through our commitment to deliver nutritious meals to our clients’ doorstep, and offer friendly social interaction, on a continuing basis. By doing so, our goal is to help our neighbors live longer, more independent lives in the comfort and dignity of their own homes — right where they want to be.
With the help of 962 delivery and kitchen volunteers, United Way’s Meals on Wheels
provided 306,128 meals and safety checks to 1,580 homebound seniors in Jefferson
County last year, helping them live independently with dignity.
Meals on Wheels rack card. (Click to download a printable PDF.) 
Meals on Wheels 2024 Annual Report. (Click to download a printable PDF.) -
Financial Stability Services
United Way’s Financial Stability Services are designed to help individuals and families achieve financial independence and long-term stability. We offer financial coaching, instructive workshops and help in preparing for sustainable homeownership, as well as free tax preparation for qualified clients.
Learn more at the Financial Stability Services webpage.
Financial Stability Services 2024 Annual Report (Click to download a printable PDF.) -
Help Me Grow
Help Me Grow connects parents to a regional network of health and developmental resources to screen for, and address, developmental delays in children from infancy to eight years old.Through high-quality early intervention, children are better able to start school
healthy and ready to learn.The program served 344 families last year.
Learn more at HelpMeGrowAlabama.org.
Help Me Grow 2024 Annual Report. (Click to download a printable PDF.) -
Success by 6
Success By 6 facilitates best practices for early learning in pre-K classrooms throughout Central Alabama.Our School Readiness Specialists assess and evaluate children and work side-by-side with teachers, providing assistance and developmental training throughout the school year.
United Way’s Success By 6 program gave 1,230 pre-K children access to quality early learning for improved school readiness last year while also promoting health and physical activity.
Learn more at the Success by 6 webpage.
Success by 6 2024 Annual Report. (Click to download a printable PDF.) 
Success by 6 Rack Card. (Click to download a printable PDF.) -
Tax Prep
United Way connects people to free tax preparation offerings and helps filers get the tax credits for which they are eligible.Learn more at the Free Tax Preparation webpage.
Free Tax Preparation Information. (Click to download a printable PDF.) -
2-1-1
United Way’s 2-1-1 Information and Referral Line is an easy-to-remember telephone number that connects callers with community services by searching services across over 800 organizations to meet a wide variety of needs. Best of all, it’s free and confidential.United Way’s 2-1-1 Call Center operates 24/7, connecting callers to a vast range of
health and human services in Alabama. Our Call Center answered 27,561 inquiries last
year and is part of a statewide network.
211 Annual Report 2024. (Click to download a printable PDF.) -
Priority Veteran
Priority Veteran, in partnership with United Way of Central Alabama (UWCA), is an assistance program created through a grant from the U.S. Department of Veterans Affairs (VA) and Supportive Services for Veteran Families (SSVF). The program is focused on serving U.S. military veterans and their families who are homeless or at immediate risk of becoming homeless. We serve all counties in Alabama, with the exception of Baldwin and Mobile.Priority Veteran provides veterans with intensive one-on-one assistance to locate stable, permanent housing and links them to resources that help them gain the knowledge and skills necessary to remain financially stable.
United Way’s Priority Veteran program served 619 local military veterans last year,
providing one-on-one assistance in homelessness prevention as well as help obtaining
affordable housing and achieving financial stability.Learn more at PriorityVeteran.org.
Priority Veteran 2024 Annual Report. (Click to download a printable PDF.) -
United Way Area Agency on Aging
United Way’s Area Agency on Aging provides services that enhance the quality of life
and independence of seniors and people with disabilities.These include:
- SHIP
- SenioRX
- Ombudsman
- Alabama Cares
- Older Relative Caregiver Program
- Nutrition Counseling
- Homemaker & Personal Care
- Senior Medicare Patrol
Click for a digital brochure. 
AAA Annual Report. (Click to download a printable PDF.) -
United Way Housing Alliance
United Way’s Housing Alliance is a regional HUD intermediary, partnering with approved
housing counseling agencies across the Southeast to help more people realize their
housing goals.
Volunteer Opportunities
Volunteer Opportunities
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- To see all the volunteer opportunities in the community, go to United Way Hands On.
- Everyone is invited to have a voice in how United Way dollars will be invested in community programs. Serve on a visiting allocation team make sure your donation has the greatest impact.
- Volunteer with our Direct Services
Corporate Volunteer Opportunities
- If you are looking for a hands-on experience, fill out the corporate volunteer request form. Someone will contact you once you submit the form.
- Learn about our INVOLVE Volunteer Platform for Your Company.
- If you would like to look at the kit/mini drives offered on INVOLVE, click here.
Loaned Executive Portal
2025 Loaned Executives can access their forms through the Loaned Executive Portal.