Running Your Campaign

• Campaign Brochure

  View & Share Online

  

  Sharable Link: https://www.uwca.org/ebrochure/

  Download & Print

  

  Present

  

   

• Email Templates

  Email  marketing for your workplace campaign is simple with these email templates.

  Just copy and paste the template into your email and add your customization.

  • Introductory Email Template
  • Kickoff Announcement Email Template
  • Campaign Details Email Template
  • How to Donate & Other Ways to Get Involved Email Template
  • Wrap-up Notification Email Template
  • Thank You Email Template
• ePledge

  Make giving simple, secure, and accessible for your employees with ePledge, our online platform for workplace campaigns.

  Whether you’re coordinating a small team or a large, multi-site organization, ePledge helps streamline the process, boost participation and reduce administrative work.

  Learn More About ePledge
  ePledge Support Materials

  Have questions? Contact [email protected].

Engagement & Promotional Tools

• Campaign Video

• United Way Logos & Branding

  

   

  

   

  

• Campaign Graphics

  

   

  

   

  

• Campaign Posters

  

  

  

  

  

  

  

  

• Employee Interactive Content

  Interactive Poster Wall

  

   

  Choose from the templates below for a variety of layouts and colors to match your workplace vibe. Posters are designed to work together on a shared wall, creating an eye-catching collage of personal and team contributions. You can also co-brand the wall with your company logo using our optional vinyl decal template.

  Poster Wall Anchor Templates

  

  

   

  Ways to Use Them:

  • Distribute poster templates for employees to decorate and personalize.
  • Create a wall display in a high-traffic area where employees can add their posters.
  • Use a vinyl wall decal to anchor your display with either United Way branding or co-branded graphics.
  • Snap photos of the finished wall and submit them through the internal campaign form to be featured!

   

  Bring the campaign to life—one poster at a time. When employees see their own contributions reflected on the wall, it builds pride, momentum, and a sense of belonging.

  Printable “Why We Unite” Cards

  

  Help your team connect personally to the campaign by using these printable “Why We Unite” cards. Employees can write their reason for uniting with United Way and display their cards at their desks, in breakrooms, or on a shared campaign board. These simple cards turn everyday spaces into reminders of the impact we can make when we come together.

  Ways to Use Them:

  • Hand them out at team meetings or campaign events.
  • Encourage employees to post their cards near their workspace.
  • Collect and display cards in a shared area.
  • Snap photos and submit them through the internal campaign form to be featured!

   

  Fill your workplace with reasons WHY WE UNITE. The more personal, the more powerful.

Social Media Content #WhyWeUnite

• Facebook

  Click an image below to access a downloadable version that you can share on Facebook.
  Post with the hashtag #WhyWeUnite and tag @UnitedWayofCentralAlabama
  

  Facebook Feed Posts (Portrait 1080 x 1350 & Landscape 1200 x 630)

  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  

  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  

  Facebook Story/Reels Posts (1080 x 1920)

  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
• Instagram

  Click an image below to access a downloadable version that you can share on Instagram.
  Post with the hashtag #WhyWeUnite and tag @unitedwayofcentralal

  Instagram Feed Posts (Portrait 1080 x 1350)

  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  

  Instagram Feed Posts (Square 1080 x 1080)

  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  

  Instagram Stories/Reels (1080 x 1920)

  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
• X/Twitter

  Click an image below to access a downloadable version that you can share on X (formerly Twitter).
  Post with the hashtag #WhyWeUnite and tag
  @UNITEDWAYAL.

  Twitter/X Posts (16:9 – 1200 x 675)

  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
• LinkedIn

  Click an image below to access a downloadable version that you can share on LinkedIn.
  Post with the hashtag #WhyWeUnite

  LinkedIn Posts

  
  
  
  
  
  
  

  
  
  
  

  
  
  
  
  
  
  

  
  
  
  
  
  
  

  
  
  
  
  
  
  

  
  
  
  
  

  
  
  
  
  
  
  

  
  
  
  
  
  
  

  
  
  
  

  
  
  
  

  LinkedIn Banners

  
  
  
  
  
  
  
  
  

  
  
  
  
  
  
  
  
  

  
  
  
  
  
  

  
  
  
  
  
  
  
  
  
• TikTok

  Click an image below to access a downloadable version that you can share on TikTok.

  Post with the hashtag #WhyWeUnite

  Transparent Overlays

  

   

  

   

  

  Tik Tok Photo Mode

  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  

Virtual Meeting Backgrounds

• Virtual Meeting Backbrounds

  Help spread the message every time you’re on screen. These campaign-themed virtual backgrounds are an easy way to show your support and raise awareness in day-to-day meetings. Whether you’re on Zoom, Teams, Google Meet or Webex, you can use these graphics to bring a little extra visibility to the cause.

  We’ve included multiple options, from bold, branded designs to subtle, professional looks, so you can pick the one that best fits your vibe (or your meeting).

  

  

  

  To use:

  1. Download the background you like.
  2. Upload it in your virtual meeting platform’s background settings.
  3. Go be the most on-brand person in the room.

Making the Ask

• Donor Pledge Forms

  Pledge Form (English)

  

  Education Pledge Form (English)

  

  Formulario de Promesa de Donación (Español)

  

  If you need additional pledge forms not listed here, please contact your Relationship Manager.

• Pledge Cards

  United Way Pledge Card (for Individual Donors)

  

  United Way Corporate Pledge Card (for Corporate Giving)

  

• Online Fillable Major Giving/Matching Pledge Cards

  2025 Builders Society Pledge Card

  2025 Tocqueville Confirmation Pledge Card

  2025 Meyer Match Pledge Card

  2025 Stephens Circle Pledge Card

  2025 Dunne Circle Match Pledge Card

• Special Donor Outreach

  When you recognize donors based on how they give and engage, you create stronger connections and inspire continued support.

  Use the strategies below to connect with each segment of your donor base in a meaningful way.

  First-Time Givers

  Welcome new donors with personalized appreciation.

  • Send a handwritten note or a quick thank-you email
  • Highlight them (with permission) in internal newsletters
  • Offer a small token of thanks or entry into an incentive drawing

  💡 Tip: First-time giving is a big deal—make sure they feel seen!

  Increased Givers

  Celebrate donors who grew their gift this year.

  • Acknowledge their increased support with a special thank-you.
  • Feature them in campaign wrap-up communications.
  • Use simple incentives to encourage continued growth.

  💡 Tip: Recognition reinforces behavior—thank early and often!

  Volunteers

  Honor those who gave their time as well as (or instead of) their dollars.

  • Send personalized notes of gratitude.
  • Recognize volunteers during employee meetings or in company-wide emails.
  • Consider a volunteer spotlight feature or certificate of appreciation.

  💡 Tip: Volunteers are often your most passionate champions—celebrate them!

  Retirees

  UWCA’s Retiree Program provides your former employees a way to stay connected with your company and active in the community.

  Include retirees in your campaign with special events and solicitation letters. Recruit a retiree to be an advocate on your campaign team. As seniors, they are one of the fastest-growing segments of our population and often have the greatest capacity and desire to give back to our community. It’s easy to get started.

  💡 Tip: Retirees often have the time, heart and resources to give back.

  Diamond Donors

  Diamond Donors are individuals who have given to any United Way for 25 years or more. You can energize your campaign by incorporating Diamond Donors to share their giving testimony or implementing a thank you effort to show appreciation in your employee meetings. Ask individuals to self-identify as Diamond Donors and share those names with United Way.

  🤝 Need Help With Donor Recognition?

  United Way of Central Alabama offers custom support and resources for donor engagement. We’ll help you plan, personalize and deliver your thank-you strategy.

Saying Thank You

• Thank You Email Template

  Use this customizable email template to thank employees, volunteers, and donors after your campaign concludes:

  Thank You Email Template

  You can personalize the message to reflect your company’s voice, highlight campaign milestones, and recognize specific contributions. Pro tip: sending it from a senior leader adds even more impact.

  💡 Tip: Keep it short, sincere, and specific. A little gratitude goes a long way.

• Thank You Cards

  Why We Unite Thank You Cards

  Download our printable “Why We Unite” thank you card template featuring two cards per page for easy printing and trimming, perfect for handwritten notes to donors, volunteers or partners.

  

  Classic United Way Thank You Card