Step 2: Campaign Engagement
Host a launch event with your Loaned Executive or a motivational speaker to build excitement.
Spark Engagement
Launching your United Way campaign with a strong kickoff sets the tone for success. Build on that momentum to inspire lasting engagement and maximize your impact.
Consider these strategies to energize your team and drive participation:
Launching your United Way campaign with a strong kickoff sets the tone for success. Build on that momentum to inspire lasting engagement and maximize your impact.
Consider these strategies to energize your team and drive participation:
1. Kick Off with Energy.
2. Keep the Momentum Going.
Continue to share the United Way message and celebrate progress.
3. Engage Through Volunteering
Strengthen your campaign by offering employees a hands-on way to give back. Consider hosting a company-wide volunteer event that reinforces your commitment to community impact.
Partner with United Way to coordinate a meaningful experience tailored to your team. Click here to learn more about volunteer project options.
💡 Kick Off Ideas:
- Highlight United Way’s impact areas using the campaign brochure.
- Show the official campaign video to inspire participation.
- Clearly explain how to give, available incentives and key deadlines.
- Review giving options, including payroll deduction and ePledge.
- Promote donor networks and leadership giving opportunities.
- Introduce fun incentives to keep momentum going.
- Announce your campaign wrap-up date and next steps.
💡Engagement Ideas:
- Hold a leadership meeting to encourage participation in leadership giving.
- Communicate your company’s progress using visual tools like a goal thermometer.
Running Your Campaign
View & Share Online
Sharable Link:
https://www.uwca.org/ebrochure/
Download & Print
Download & Print
Email marketing for your workplace campaign is simple with these email templates.
Just copy and paste the template into your email and add your customization.
Make giving simple, secure, and accessible for your employees with ePledge, our online platform for workplace campaigns.
Whether you’re coordinating a small team or a large, multi-site organization, ePledge helps streamline the process, boost participation and reduce administrative work.
Learn More About ePledge
ePledge Support Materials
Have questions? Contact [email protected].
Engagement & Promotional Tools
United Way of Central Alabama Logo
Full Color Logo (Preferred)
Usage Note:
Use for most digital and print applications on white or light backgrounds.
Full Color Logo + White Text
Usage Note:
Use on medium or dark backgrounds when the standard text is not legible.
White Logo (1-Color)
Usage Note:
For dark or photographic backgrounds only. Do not use on white.
Blue Logo (1-Color)
Usage Note:
Use for one-color printing or simplified branding when full color is not available.
Black Logo (1-Color)
Usage Note:
Use for black-and-white documents, faxing, or single-color printing.
United Way Circle of Hope
Full Color Circle of Hope (Preferred)
Blue Circle of Hope
Black Circle of Hope
White Circle of Hope
Download and share these campaign graphics to help spread awareness of your organization’s United Way campaign and demonstrate The Power of Us.
Click any image below to open a downloadable version.
Transparent Overlays
Power of Us logo — blue
Power of Us logo — white
Power of Us logo — black
Social Media Toolkit #PowerOfUs
Download and share these campaign graphics to help spread awareness of your organization’s United Way campaign and demonstrate The Power of Us.
Click any image below to open a downloadable version. When posting, use #PowerOfUs and tag @UnitedWayofCentralAlabama.
Transparent Overlays
Power of Us logo — blue
Power of Us logo — white
Power of Us logo — black
UWCA primary color logo
Show us what The Power of Us looks like in your workplace, volunteer team, family or community.
The Power of Us Polaroid overlay is an easy way to frame your campaign story and share it on social media. Upload a favorite photo, choose a branded hand-held Polaroid overlay, and post your finished image using #PowerOfUs so UWCA can celebrate and share it.
Campaign message:
Your story. Our community. The Power of Us.
How It Works
- Upload your photo.
Choose a high-quality image that shows people, service, teamwork, giving, volunteering or community connection. - Choose your Polaroid overlay.
Select one of the branded Power of Us Polaroid frame options from the downloadable gallery. Place the transparent PNG overlay on top of your photo, then resize or reposition the image so it fits cleanly inside the frame. - Download and share.
Export the finished post and share it on your social channels. Tag UWCA and use the campaign hashtags so your post can be celebrated and reshared.
Design tip: Use bright, people-centered photos with clear faces and open space. Avoid placing important faces or logos behind the hand, frame edge or bottom branding strip.
Power of Us Polaroid Overlay Gallery
A casual frame style that feels friendly, approachable and community-focused.
Best for: Workplace campaigns, team photos, casual volunteer moments.
A top-down hand placement that makes the image feel like it is being placed directly into the story.
Best for: Behind-the-scenes moments, thank-you posts, campaign milestones.
A simple hand-held option with a centered frame and clean presentation.
Best for: General campaign posts, community stories, partner spotlights.
A warm, natural hand-held frame with the Polaroid angled slightly for an authentic photo-booth feel.
Best for: Volunteer recognition, family stories, donor thank-you posts.
A youthful hand-held option with a smaller frame position that leaves plenty of room for the user photo.
Best for: Student groups, young professionals, staff posts.
Social Cards
“Alone, You Can” Series
“Together, We Can” Series
CAMPAIGN KICKOFF
No single person can meet every need in our community alone. But when we come together – each of us giving what we can and volunteering where we’re needed – we can dramatically change lives for the better.
That’s the idea behind this year’s United Way campaign: THE POWER OF US.
Join us as we work together to strengthen lives and communities throughout Central Alabama.
#PowerOfUs
CAMPAIGN PROGRESS
Every contribution joins thousands of others to create lasting impact across Central Alabama.
Together, we are helping families find stability, supporting children as they learn and grow, connecting neighbors to critical resources and strengthening our community for everyone.
That’s THE POWER OF US.
#PowerOfUs
VOLUNTEER SPOTLIGHT
Making a difference takes all of us.
Whether through giving, volunteering or advocating for our community, every act of service helps create meaningful change.
Thank you to everyone who is helping demonstrate THE POWER OF US.
#PowerOfUs
FINAL PUSH
There’s still time to be part of this year’s United Way campaign.
Together, we can make a powerful difference for families and individuals throughout Central Alabama.
Join us in demonstrating THE POWER OF US.
#PowerOfUs
THANK YOU
Thank you for supporting our United Way campaign and helping bring THE POWER OF US to life.
Together, we are creating stronger communities and brighter futures throughout Central Alabama.
#PowerOfUs
- Use campaign graphics to make posts more engaging.
- Include #PowerOfUs and when possible.
- Tag United Way of Central Alabama in your posts.
- Share employee volunteer activities and campaign events.
- Highlight why your organization supports United Way.
- Celebrate milestones, campaign goals and successes.
- Encourage employees to engage with and share campaign content.
- Focus on impact and community outcomes rather than fundraising totals alone.
Making the Ask
Pledge Form (English)
Education Pledge Form (English)
Formulario de Promesa de Donación (Español)
If you need additional pledge forms not listed here, please contact your Relationship Manager.
United Way Pledge Card (for Individual Donors)
United Way Corporate Pledge Card (for Corporate Giving)
When you recognize donors based on how they give and engage, you create stronger connections and inspire continued support.
Use the strategies below to connect with each segment of your donor base in a meaningful way.
First-Time Givers
Welcome new donors with personalized appreciation.
- Send a handwritten note or a quick thank-you email
- Highlight them (with permission) in internal newsletters
- Offer a small token of thanks or entry into an incentive drawing
💡 Tip: First-time giving is a big deal—make sure they feel seen!
Increased Givers
Celebrate donors who grew their gift this year.
- Acknowledge their increased support with a special thank-you.
- Feature them in campaign wrap-up communications.
- Use simple incentives to encourage continued growth.
💡 Tip: Recognition reinforces behavior—thank early and often!
Volunteers
Honor those who gave their time as well as (or instead of) their dollars.
- Send personalized notes of gratitude.
- Recognize volunteers during employee meetings or in company-wide emails.
- Consider a volunteer spotlight feature or certificate of appreciation.
💡 Tip: Volunteers are often your most passionate champions—celebrate them!
Retirees
UWCA’s Retiree Program provides your former employees a way to stay connected with your company and active in the community.
Include retirees in your campaign with special events and solicitation letters. Recruit a retiree to be an advocate on your campaign team. As seniors, they are one of the fastest-growing segments of our population and often have the greatest capacity and desire to give back to our community. It’s easy to get started.
💡 Tip: Retirees often have the time, heart and resources to give back.
Diamond Donors
Diamond Donors are individuals who have given to any United Way for 25 years or more. You can energize your campaign by incorporating Diamond Donors to share their giving testimony or implementing a thank you effort to show appreciation in your employee meetings. Ask individuals to self-identify as Diamond Donors and share those names with United Way.
🤝 Need Help With Donor Recognition?
United Way of Central Alabama offers custom support and resources for donor engagement. We’ll help you plan, personalize and deliver your thank-you strategy.
Saying Thank You
Use this customizable email template to thank employees, volunteers, and donors after your campaign concludes:
You can personalize the message to reflect your company’s voice, highlight campaign milestones, and recognize specific contributions. Pro tip: sending it from a senior leader adds even more impact.
💡 Tip: Keep it short, sincere, and specific. A little gratitude goes a long way.
Why We Unite Thank You Cards
Download our printable “Why We Unite” thank you card template featuring two cards per page for easy printing and trimming, perfect for handwritten notes to donors, volunteers or partners.
Click to download a printable PDF template.
Classic United Way Thank You Card
Click to download a printable PDF template.
About United Way of Central Alabama
Help your team understand the mission behind the movement.
Our educational materials are designed to give your employees a clear, compelling overview of United Way of Central Alabama’s work. Whether you’re introducing new team members to our impact or reinforcing the “why” behind your campaign, these tools make it easy to inform and inspire.
Use these materials to spark conversations, answer questions, and build a deeper connection between your team and the community they’re helping to support.
About United Way of Central Alabama
What a Dollar Can Buy – Illustrates the impact your gift can make
Did You Know? Brief facts about United Way and the services provided
UWCA serves a six-county coverage area, including Blount, Chilton, Jefferson, Shelby, St. Clair, and Walker Counties.
Learn more about our impact in each county we serve below:
Blount
How UWCA Supports Blount County
Chilton
How UWCA Supports Chilton County
Jefferson
How UWCA Supports Jefferson County
Shelby
How UWCA Supports Shelby County
St. Clair
How UWCA Supports St. Clair County
Walker
Women United
UWCA’s Women United members donate $1,000 or more annually to provide individuals and families with the tools they need for financial stability. By supporting education, health, and community well-being, Women United plays a crucial role in creating lasting change.
Click to learn more about Women United.
J. Mason Davis Leadership Society
UWCA’s J. Mason Davis Leadership Society brings together African American changemakers who champion diversity and opportunity and are striving to positively impact the community through a shared affinity for philanthropy, volunteerism and advocacy.
Click to learn more about the J. Mason Davis Leadership Society.
Young Philanthropists Society (YPS)
UWCA’s Young Philanthropists Society (YPS) is a group of young professionals who live and work in Central Alabama and are creating their legacy through United Way with an annual gift of $1,000 of more. If you are looking for a way to get involved in our community, consider joining YPS.
Click to learn more about UWCA’s Young Philanthropists Society.
Tocqueville Society
The United Way of Central Alabama’s Tocqueville Society recognizes local philanthropic leaders and volunteer champions who have devoted time, talent, and funds to create long-lasting change by tracking our community’s most serious issues. With an investment of $10,000 or more, members of the Tocqueville Society are leaders of philanthropy in our community.
Click to learn more about the Tocqueville Society.
Tocqueville Society Confirmation Card
Legacy Gifts
Legacy gifts support United Way of Central Alabama’s endowment. These gifts are in addition to a donor’s annual campaign contribution and provide long-term support to help United Way respond to the evolving needs of our community. Gifts may be outright, deferred or utilize a combination of gift vehicles to fulfill a donor’s philanthropic goals. Donors who make a gift of $1,000 or more are recognized as members of The Legacy Society and donors who make gifts of $250,000 are recognized as members of the Tocqueville Legacy Circle.
Gifts to United Way of Central Alabama’s endowment build upon your generosity to support our community both now and in the future.
About United Way Community Initiatives
Meals on Wheels is a diverse community of clients, volunteers, donors and staff brought together by the need and desire to ensure the well-being of homebound seniors and disabled persons.
We are united in that cause through our commitment to deliver nutritious meals to our clients’ doorstep, and offer friendly social interaction, on a continuing basis. By doing so, our goal is to help our neighbors live longer, more independent lives in the comfort and dignity of their own homes — right where they want to be.
With the help of 962 delivery and kitchen volunteers, United Way’s Meals on Wheels
provided 306,128 meals and safety checks to 1,580 homebound seniors in Jefferson
County last year, helping them live independently with dignity.
Click to download a printable PDF.
Click to download a printable PDF.
United Way’s Financial Stability Services are designed to help individuals and families achieve financial independence and long-term stability. We offer financial coaching, instructive workshops and help in preparing for sustainable homeownership, as well as free tax preparation for qualified clients.
Learn more at the Financial Stability Services webpage.
Click to download a printable PDF.
Help Me Grow connects parents to a regional network of health and developmental resources to screen for, and address, developmental delays in children from infancy to eight years old.
Through high-quality early intervention, children are better able to start school
healthy and ready to learn.
The program served 344 families last year.
Learn more at HelpMeGrowAlabama.org.
Click to download a printable PDF.
Success By 6 facilitates best practices for early learning in pre-K classrooms throughout Central Alabama.
Our School Readiness Specialists assess and evaluate children and work side-by-side with teachers, providing assistance and developmental training throughout the school year.
United Way’s Success By 6 program gave 1,230 pre-K children access to quality early learning for improved school readiness last year while also promoting health and physical activity.
Learn more at the Success by 6 webpage.
(Click to download a printable PDF.)
United Way connects people to free tax preparation offerings and helps filers get the tax credits for which they are eligible.
Learn more at the Free Tax Preparation webpage.
(Click to download a printable PDF.)
United Way’s 2-1-1 Information and Referral Line is an easy-to-remember telephone number that connects callers with community services by searching services across over 800 organizations to meet a wide variety of needs. Best of all, it’s free and confidential.
United Way’s 2-1-1 Call Center operates 24/7, connecting callers to a vast range of
health and human services in Alabama. Our Call Center answered 27,561 inquiries last
year and is part of a statewide network.
Click to download a printable PDF.
Priority Veteran, in partnership with United Way of Central Alabama (UWCA), is an assistance program created through a grant from the U.S. Department of Veterans Affairs (VA) and Supportive Services for Veteran Families (SSVF). The program is focused on serving U.S. military veterans and their families who are homeless or at immediate risk of becoming homeless. We serve all counties in Alabama, with the exception of Baldwin and Mobile.
Priority Veteran provides veterans with intensive one-on-one assistance to locate stable, permanent housing and links them to resources that help them gain the knowledge and skills necessary to remain financially stable.
United Way’s Priority Veteran program served 619 local military veterans last year,
providing one-on-one assistance in homelessness prevention as well as help obtaining
affordable housing and achieving financial stability.
Learn more at PriorityVeteran.
Click to download a printable PDF.
United Way’s Area Agency on Aging provides services that enhance the quality of life
and independence of seniors and people with disabilities.
These include:
- SHIP
- SenioRX
- Ombudsman
- Alabama Cares
- Older Relative Caregiver Program
- Nutrition Counseling
- Homemaker & Personal Care
- Senior Medicare Patrol
Click to view.
Click to download a printable PDF.
United Way’s Housing Alliance is a regional HUD intermediary, partnering with approved
housing counseling agencies across the Southeast to help more people realize their
housing goals.
Volunteer Opportunities
Volunteer Opportunities
- To see all the volunteer opportunities in the community, go to United Way Hands On.
- Everyone is invited to have a voice in how United Way dollars will be invested in community programs. Serve on a visiting allocation team make sure your donation has the greatest impact.
- Volunteer with our Direct Services
Corporate Volunteer Opportunities
- If you are looking for a hands-on experience, fill out the corporate volunteer request form. Someone will contact you once you submit the form.
- Learn about our My Way | Volunteer online platform for Your Company.
- If you would like to look at the kit/mini drives offered on My Way | Volunteer, click here.
Loaned Executive Portal
2025 Loaned Executives can access their forms through the Loaned Executive Portal.